About us - Klaro

Actually, for the moment, about me, hehe.

In most descriptions, I use “we”, “our”, “us” because Klaro isn’t just one person – it’s a community of people who enjoy a good cup of coffee without getting frazzled, it’s folks who help me along every step of the way, it’s family and friends who support me and it’s YOU (And you, the reader too).

One day, I hope to expand the team and say “we” about “us”, your coffee dealers, who build and expand Klaro.

But…

For now, it’s about me:

Well, hello there!

I’m Maks and I’ve been heavily into coffee since 2015. Back in the day, I used to drink Americano with milk and Amaretto syrup. Currently, I can’t imagine my day without a cup (or maybe two, or three…) of filter coffee and a well-made cappuccino (before noon, of course).

My coffee experience

was gathered in a coffee shop behind the bar and in Poland’s leading coffee roasteries.
Over the years, I’ve brewed hectoliters of coffee, participated in hundreds of production and educational cuppings, done a multitude of barista classes and further qualifications on my own, consulted coffee shops, and participated in various coffee championships.
(and managed to take a few podium places).

I’d probably still be a coffee geek to this day but…

the turning point was the pandemic, which made contacting people almost impossible. This meant no classes, events, consultations, or championships.

So I had to find a new activity that met ‘lock-down’ requirements and I turned my passion into a job — I started creating coffee content. Making content seamlessly evolved into general marketing and that’s when I realized that high-quality coffee is often perceived as something complicated and distant. That’s when I came up with the idea of creating Klaro.

Worked as a barista

Became a Polish AeroPress Champion

Became a Sensory Battle Champion

Trained other baristas

2nd place in Polish Cezve/Ibrik Championship

3rd place in Polish Coffee in Good Spirits

Worked as a Marketing Manager

3rd place in Polish AeroPress Championship

3rd place in Polish Cezve/Ibrik Championship

Klaro’s Birthday

Klaro?

I took inspiration from the Spanish word ‘Claro’ – clear, distinct, understandable, obvious. The main idea of the project is to create a ”complicated” product in the simplest possible way.
At Klaro we focus on simplicity, minimalism, education and openness.

Simplicity is key

We share brewing recipes, simplify the choice, answer questions and avoid complications.

High Quality

Our coffees pass a two-stage quality control before they are sent to you.

Loyalty plan

It is important for us to build ‘long-term relationships’, so we have special benefits for loyal customers.

Worldwide Shipping

No matter where you are, you can enjoy our coffee. Don’t see your country on the shipping list? Let us know – we’ll find a way.

I’m betting that

if you’ve read to this point – our vision resonates with you. We hope to build a “long-term relationship” and our coffees will grace your shelf more than once.

You don’t have to respond, better choose something for yourself and enjoy the taste!

Si, Klaro!